Frankfurt – On International Women's Day, the German Football Association (DFB) officially launched its bid to host the UEFA Women’s EURO 2029, unveiling its logo and campaign slogan, “Together WE Rise.”
The bid emphasizes Germany’s commitment to fostering growth and unity across European women’s football while delivering lasting benefits for all UEFA National Associations.
A Symbol of Unity and Progress
The bid’s logo, WE’29, embodies the collaborative spirit of European football. The “WE” represents both the collective strength of European nations and the Women’s EURO, signifying a shared commitment to advancing women’s football. The colorful design symbolizes diversity and the continent’s collective journey towards a stronger future for the women’s game.
A Commitment to Growth and Inclusion
With the slogan “Together WE Rise,” the DFB aims to promote solidarity and cooperation among all UEFA National Associations. The bid highlights key priorities, including:
Increasing visibility and participation in women’s football across Europe.
Generating record revenues to support the broader European football community.
Enhancing player pathways to encourage more young girls to take up the sport.
Setting new standards for inclusion, empowerment, and sustainability in women’s football.
The decision to launch the bid on International Women’s Day underscores the DFB’s belief in football as a powerful tool for gender equality and social inclusion.
DFB’s Vision for UEFA Women’s EURO 2029
DFB General Secretary Heike Ullrich expressed confidence in Germany’s ability to deliver a world-class tournament, stating:
“The logo, design, and vision fit very well with the DFB's DNA. We want to use our experience in organizing major tournaments and our passion for women’s football in Germany to provide an outstanding stage for the tournament. The slogan ‘Together WE Rise’ will be brought to life during the tournament in Germany and for women’s football throughout Europe.”
To mark the bid’s launch and celebrate International Women’s Day, fan engagement activities will take place throughout the weekend at Google Pixel Frauen-Bundesliga clubs, reinforcing the message of unity and empowerment.
Next Steps in the Bidding Process
In line with UEFA regulations, Germany will submit its preliminary bid dossier by March 12, 2025. With its extensive experience in hosting major football events, a robust development strategy, and a clear vision for advancing women’s football, Germany is positioning itself as a leading contender to host the UEFA Women’s EURO 2029.
Germany launches its UEFA Women’s EURO 2029 bid with “Together WE Rise,” aiming for unity, growth, and lasting impact in women’s football.